Latest
Building
Why brands should build a universe of AI characters
What a secret Asian character unlock in Fanta's Halloween universe could look like, and why a universe of AI characters scales where one-off ads don't.
Digital, data & AI insights
Insights
Deep and actionable insights around AI strategy, digital transformation, and usage for enterprises and SMEs in Singapore and Asia.
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Latest
AI
Scaling AI for local markets: Singlish and Hokkien
AI voices read Singlish like English. How we redesigned the workflow so a Hokkien and Singlish comedy kept its local nuance and still scaled.
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Latest
Strategy
Generative AI deployment at scale
A static F1 weekend card, turned into motion in 15 minutes. Why the bigger win in generative AI is everyday use at scale, not one-off campaigns.
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Latest
Building
From bare floor plan to photoreal render in an hour
New product: 24x faster, and democratizing interior design. With CAsarté Interior, we built an AI design engine that goes from a bare 2D floor plan to photoreal renders in about an hour.
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Latest
AI
Launching Creative Studio: AI content without the prompts
Well… who said you need to learn prompts to be an AI content creator? Creative Studio turns scaled AI content creation into a single guided workflow.
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Latest
Strategy
From AI pilots to enterprise-wide deployment: four lessons from my AIMX Singapore panel
I joined AIMX Singapore as a panellist to discuss why so many enterprises stall between AI pilots and real, organisation-wide deployment. Here's what I argued on stage, and why.
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Latest
AI
Building Sam: what we're learning from experimenting with an AI virtual influencer
Virtual influencers used to need a studio, 3D artists and real money. We wanted to know whether that's still true, so we built one. Here's what the experiment is teaching us about when AI talent can work for brands.
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Latest
Building
Can AI synthetic shopping tell you which shelf a shopper picks?
Can AI (synthetic shopping) tell you which shelf a shopper actually picks from? Short answer: not on its own, and here's why.
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Latest
Strategy
On the Leader Generation podcast: why digital and AI pilots fail to scale
I joined Tessa Burg on Mod Op's Leader Generation podcast to talk about one of the biggest challenges facing organisations today: turning successful pilots into scalable business outcomes.
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Latest
AI
AI digital twins will be table stakes for organizations
Do we need to own likeness? What about authenticity? Do I have to spend a lot? Short answer: Digital Twins will be table stakes for organizations.
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Latest
Strategy
If you haven't gotten digital right, you're probably not getting AI right either
Enterprises are repeating their digital transformation mistakes with AI. Three patterns to recognize and fix before the next migration project.
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Latest
Building
Validating the realities of Vibe Coding
Vibe coding can ship a calculator. But the moment you're building anything real, you hit a cliff. Three lessons from trying to build a WhatsApp voice agent that thinks it's me.
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